Sales for Founders Self-Serve Track by Louis Nicholls

Sales for Founders Self-Serve Track

What's included?

Video Icon 37 videos File Icon 1 file Text Icon 34 text files

Contents

Introduction
Welcome to the course
4 mins
How to get the most out of the course
✏️ Task: Join the Slack community
✏️ Task: Share your weekly goals
✏️ Task: Share your skills
Why sales?
5 mins
Sales 101
Overview
Sales terminology
The 4 stages of sales
Why break sales into stages?
5 mins
The sales mindset
[BONUS] Understanding how value affects your sales cycle
5 mins
[Problem Diagnosis] How to discover a product people want to pay for
Overview
I don’t have a target audience, how can I get one?
My audience won't talk to me!
I can't discover a significant pain!
I can't turn the pain/value into a product!
[Problem Diagnosis] How to make your first 10 sales
Overview
I don't know how much to charge
Simple pricing calculator
I can't find (enough) leads!
Prospects won't talk to me
I can't get prospects to buy
[Problem Diagnosis] How to scale sales to $10k MRR
Overview
I don't know how to scale lead generation
I don't know how to scale my outbound sales
How to define your audience
Intro
2 mins
✏️ Worksheet/Template: Your Audience
Example: Defining your audience using the worksheet
15 mins
How to define a viable audience
5 mins
When and how to niche your audience
6 mins
Aside: People not Companies
How to do lead generation
Overview
The basics of lead generation
6 mins
Lead generation at stage 1 (pre-audience)
2 mins
Bonus: Example of audiences all around...
2 mins
✏️ Template: Finding your first 10 customers
Lead generation at stage 2 (customers 1-10)
14 mins
Lead generation at stage 3 (10 customers to $10k MRR)
How to structure your CRM
Overview
CRMs - the basics
7 mins
✏️ Template: Your basic, first spreadsheet CRM
Your CRM at stage 2 - before you're sure it's worth the investment
13 mins
Inside a CRM at stage 3 - what to expect
8 mins
Setting up your first 'serious' CRM - guides
How to create an effective outreach sequence
Intro
4 mins
Preparing for outbound, part 1
6 mins
✏️ Template: Preparing for your outbound sequence (overview)
Preparing for outbound, part 2
7 mins
✏️ Template: Planning your outbound sequence (detailed)
Planning your outbound sequence (stage 1)
9 mins
Planning your outbound sequence (stage 2)
5 mins
Planning your outbound sequence (stage 3)
6 mins
[Intro] Writing cold outreach messages that convert, with Laura Lopuch
4 mins
[Step 1] Writing cold outreach messages that convert, with Laura Lopuch
7 mins
[Step 2] Writing cold outreach messages that convert, with Laura Lopuch
6 mins
[Step 3] Writing cold outreach messages that convert, with Laura Lopuch
7 mins
Tips and mistakes to avoid
10 mins
[Bonus] Increase conversion by 'warming up' leads
8 mins
How to do sales calls and close deals
Intro
5 mins
✏️ Template: Sales Call Qualification
Qualifying calls (part 1)
11 mins
Qualifying calls (part 2)
15 mins
✏️ Template: Follow-ups and shared success plans
Creating a shared success plan
8 mins
✏️ Template: Handling customer objections
'Forgotten' sales skills: Pricing, upselling and retention
Intro
4 mins
Choosing a price - with Corey Haines of Baremetrics
8 mins
Pricing strategies - with Corey Haines of Baremetrics
10 mins
Pricing and activation models - with Corey Haines of Baremetrics
15 mins
Upselling - with Corey Haines of Baremetrics
6 mins
Reducing churn - with Corey Haines of Baremetrics
20 mins